You may have seen commercials touting the next big thing in weight-loss gimmickry: Alli (pronounced "ally"). I wonder if it will sound as sexy when I put it this way- "Half the power of Xenical with 80% of the side effects." or how about "Not quite as much gas or oily discharge as prescription Xenical"? Because Alli is a lower dosage Xenical that can be sold over-the-counter. It is being marketed along with a program of diet and exercise. Revolutionary!
This article on WebMD explains the drug and program well and contains comments by some of the physicians involved in developing Alli's accompanying program.
This is nice -
"The new drug is not an appetite suppressant. Instead, Alli works by blocking the absorption of fat in the gastrointestinal (GI) tract. But the blocked fat has to go somewhere, which is why many a candid commentator has said not to take Alli on a first date or wear white pants while taking it."
NOTE: People are buying it. According to PharmaTimes, analysts project, based on sales of $155 million in the first half of 2007, that sales of Alli could be $1 billion a year.
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