Honey, I'll Be Right Back. Just Need to Grab Some Insurance.

Blue Cross and Blue Shield of Florida has opened its first retail insurance store
in Jacksonville.  Read the press release here.  I find this fascinating. 
I guess time will tell if this is a good move.

"Florida Blue is a place where consumers can go for easy access to
insurance products, health and health care information and to get their
service questions answered all under one roof," said Michael Guyette,
senior vice president, sales and account management for BCBSF.

"BCBSF has been very aggressive in developing the tools consumers need
to make educated and informed health care choices regarding their personal
health situation, as well as decisions concerning quality, access and
potential out- of-pocket costs," said Guyette.

"He cited the company's recent introduction of quarterly personalized
health reports, e-medicine capabilities, enhanced service and the CareCalc
patient cost calculator as additional examples of the company's foray into
the consumer-empowered retail market. Guyette added that Florida Blue will
be a success even if consumers do not sign up for BCBSF products on the
spot, because it will expose potential customers to BCBSF's extensive
portfolio of products and services in a no-pressure environment and
favorable way."