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This is the kind of thing that you think everybody knows about (like having a AAA card), but not everybody does. If you buy something at an online retailer, you should go to a search engine and type, for example, "Toys R Us Online Coupon" or "Borders Coupon". That will direct you to a site such as Q-Pon Central or Coupon Cabin. It might only be a couple of bucks that you save, but why not save a couple bucks?