From a LiveScience article posted on Yahoo News -
"It is partially a result of our economic system and recent financial policies, but I really do think that our evolved mating strategies have an influence. Our competition for economic displays drives our consumer economy and culture of affluence.
"In terms of the current mortgage crisis, the findings suggest that one of the reasons why we overextend ourselves is that we're basically in a status race. We have expectations that spiral upward as people make more money, and everyone wants to show that they are better than average."
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